Snoetje
Snoetje isn't just another dog treat brand. It's a cheeky, tail-wagging celebration of real ingredients, bold design, and Dutch spirit.
We helped craft a brand that's as mischievous and lovable as the dogs it feeds — from hand-drawn illustrations to snackable web design.
The Challenge
The world didn’t need another boring dog treat brand.
Snoetje wanted to flip the script: proudly Dutch, 100% natural, and just the right amount of mischief.
Our mission? Build a brand that could chase tails and turn heads. One that felt less “corporate pet food” and more “your dog’s new best friend.”
The Process
We let Snoetje be Snoetje: bold, playful, and a little rebellious.
- Branding: We created a brand identity that sniffs out the ordinary and buries it in the backyard. Custom fonts, earthy pops of color, and a logo that’s pure wagging energy.
- Illustration: Forget perfect photoshoots. We doodled, sketched, and brought a whole gang of quirky Snoetjes (snouts!) to life — each one with a nose for trouble (and treats).
- Packaging: Every bag is a little story. Bright, cheeky, and proudly Dutch — designed to stand out like a pink poodle at a greyhound race.
- Web Design: A website built for humans, loved by dogs. Clean UX, lots of personality, and enough visual treats to keep tails wagging.
The Result
Snoetje doesn’t just sell treats.
It sells a feeling: of sneaking an extra cookie when no one’s looking, of rolling in the grass just because you can.
It's a brand that speaks dog — fluent in fun, fluent in love.
What We Learned
You don’t need to bark the loudest.
You just need to bark the truest.
(And maybe add a few butt wiggles for good measure.)
